Spotlight on Inclusion

Spotlight on Inclusion is one of Bitly’s Diversity, Equity and Inclusion initiatives focused on community and partnerships. Bitly is offering charitable organizations who are doing important work in the arena of equity and inclusion, fighting for justice, or serving systemically oppressed populations, our free Spotlight on Inclusion plan. This is a premium-level plan designed to provide such organizations the extra features they need to accomplish their goals.

How to Apply

Step 1
To sign up for the Spotlight on Inclusion program, you must first have a Bitly account. If you already have an account, please proceed to step 2. Otherwise, please create a free account, then return to this page, and complete step 2.

Step 2
Fill out the form for your organization to request a free upgrade to the Spotlight on Inclusion Plan. Use the same email you used to set up the free account. Personal email addresses such as Gmail, Yahoo, or Outlook are not eligible. Once your application is received, it can take up to 5-10 business days for your account to be reviewed and upgraded or denied.

What are the benefits of the Spotlight on Inclusion Plan?

The Spotlight on Inclusion Plan empowers you to connect with your audience to help meet
your non-profit goals and objectives.

Up to 3,000 branded links / month

More links to shorten, create and share, plus brand links with a custom domain.

Powerful link history and reporting

View detailed performance metrics for each link.

Boost audience engagement

Engage with your audience on social media and other marketing channels with your branded Link-in-bio.

Custom QR Codes

Create, download, and share your branded QR Code.

Bulk link shortening

Create multiple short links easily with a single upload.

More redirects

Refresh your links with new destinations, without needing to create a new link or QR Code.


What is the DEI Spotlight on Inclusion Program?

With a mission focused on equity and inclusion, fighting for justice, and/or serving systemically oppressed populations (based on race, ethnicity, gender, LGBTQIA+, etc), nonprofits need a way to connect with their constituents. The Bitly Connections Platform has all the features they need when supporting their mission in a variety of ways via digital campaigns, social media marketing, events and SMS notifications.

Limited resources typically prevent such organizations from upgrading to a more robust plan. The Bitly Spotlight on Inclusion Program provides nonprofits with a free premium-level plan loaded with all the important features needed to accomplish their goals: redirects, custom back-half links, QR Codes, and detailed reporting.

Bitly is a catalyst for all your connections at every stage of your mission.

Who is eligible?

International NGOs and non-profit organizations with a mission around working towards equity and inclusion, fighting for justice, or serving systemically oppressed populations (please note: the decision for whether or not the organization’s mission matches these values is solely up to Bitly).

You must provide your organization’s name, account contact information, location, Tax ID or registration number (we must be able to verify your organization), and a link to your organization’s website that details the mission so that we can verify your organization meets these requirements.

How long will it take to get approved?

We will be working as quickly as we can to set you up with more links. It can take up to 5–10 business days.

How will I know if my application was approved?

After review, we will send you an email letting you know if you were approved and upgraded or if your organization does not qualify for the program. The decision for whether or not the company’s mission matches the Spotlight on Inclusion Plan’s values is at the discretion of Bitly.

How long is this offer valid for?

We are limiting this offer to 250 accounts on a first-come, first-serve basis.

Accounts will be re-evaluated annually to verify if the qualifications are still met and downgraded to free plan if the organization no longer qualifies.

Can my organization have multiple accounts in the Spotlight on Inclusion Plan?

No, but distinct chapters of the same organization may each have an account. For example, if you have a chapter in San Francisco and New York, both San Francisco and New York can have their own account on the Spotlight on Inclusion plan.

What if my organization may be eligible but we are already a paying Bitly customer?

Your current paid plan may have different features and link volumes than the capabilities offered by the Spotlight on Inclusion Plan, but please fill out the form and we will reach out to discuss your plan options.